Adobe Firefly for Video

Exciting news from Adobe!

At the NAB annual conference, Adobe announced a whole host of new innovations, including Text-Based Editing and Automated Color Tone-Mapping coming soon to Adobe Premiere Pro.

In addition, Adobe has been working hard to expand Frame.io, our cloud-based collaboration platform. Now, photography and PDF document reviews are supported, making it easier for decentralized marketing teams to work together seamlessly.

As you are probably aware, Adobe has been the leader in video and audio applications for over three decades, and this year alone, Adobe tools have helped bring to life 10 Oscar-nominated films, including the winner for Best Picture and Best Editing, "Everything Everywhere All At Once." The creators behind Adobe Substance 3D Designer even earned a Scientific Technical Award from the Academy of Motion Picture Arts and Sciences®.

Adobe’s commitment to innovation is ongoing, as showcased in the hundreds of AI-driven features delivered through Adobe Sensei, Adobe’s AI and machine learning framework. Features like Auto Reframe and Remix in Premiere Pro, and Content Aware Fill for Video in After Effects are already helping video and audio professionals around the world create stunning content at high velocity.

Adobe is now entering a new era of creativity, where generative AI will enable natural conversations between creators and computers. Our latest project, Adobe Firefly, is the next major evolution of AI-driven creativity and productivity. Our first model, trained on Adobe Stock images and other openly licensed and public domain content, is now available in public beta. We're looking to integrate Firefly into Adobe Photoshop, Illustrator, Premiere Pro, and other applications in the near future.

Stay tuned for even more exciting developments!