Content Credentials come to Adobe Firefly

In today's digital landscape where assets can be easily manipulated and disseminated, the need for verifying their authenticity and origin has never been more urgent. Adobe is addressing this challenge head-on with a feature known as Content Credentials. This is particularly relevant for assets created using Adobe Firefly, which employs generative AI technologies.

What Are Content Credentials?

Content Credentials act as a secure form of metadata that can be attached to your digital assets at the time of export or download. Their primary role is to enhance transparency regarding the origins and historical context of the assets. While there are instances where users can manually enable and apply Content Credentials, Adobe takes the initiative to automatically apply them to assets generated through specific features in Adobe Firefly, such as Text to Image, Text Effects, Generative Fill, and Generative Recolor.

Information Included in Content Credentials

When Adobe applies Content Credentials automatically to assets created with Adobe Firefly features, several pieces of non-personal identifiable information are included. These are a visual thumbnail of the output (only displayed for outputs generated using the Text to Image feature in the Firefly web app), the issuer of the Content Credential (which is Adobe Inc.), a summary notice that Adobe's generative AI contributed to the asset's creation, the specific Adobe software application or hardware device used for production, the Adobe generative AI tool utilized, and a list of general editing and processing actions taken to produce the asset. For assets generated with Adobe Firefly features, only the actions labeled as "Created" or "Other edits" will be included.

Information Excluded from Content Credentials

If you haven't activated Content Credentials or lack the option to do so, certain information will be omitted. This includes a visual thumbnail of the output if it wasn't generated using the Text to Image feature, thumbnail previews of other assets that contributed to the final asset, and any links to pre-existing Content Credentials associated with your asset or its components.

Storage of Content Credentials

Content Credentials are not just attached to the respective files but may also be uploaded to Adobe’s public Content Credentials cloud. By storing them in Adobe's cloud, they become both persistent and recoverable through a service Adobe offers called Verify. This service enables you to view the Content Credentials linked to a selected asset, should they exist. It's worth noting that both Verify and the Content Credentials cloud serve as tools for the inspection and recovery of Content Credentials; they are not designed to function as gallery or search services.

The introduction of Adobe's Content Credentials is a monumental step in ensuring both transparency and authenticity in the realm of digital assets, especially those generated through AI. As the field of generative AI continues to advance, features like Content Credentials will increasingly play a vital role in establishing a foundation of trust and integrity in digital assets. Whether you are a designer, a content creator, or an end-user, understanding how Content Credentials work can offer you a more confident approach to navigating the intricate world of AI-generated content.

You can learn more about Content Credentials, here: https://helpx.adobe.com/creative-cloud/help/content-credentials.html