Crushed!

Recently, Apple released a controversial ad called "Crush" promoting their new 2024 iPads. The video, seemed to celebrate the destruction of traditional creative tools, like cameras and paintbrushes, in favor of digital alternatives. The video depicted various creative tools being crushed by an soulless industrial machine, This stark imagery, while not quite 1984, struck a nerve with many artists and creators, who felt that the ad disrespected their craft and their connection to their tools.

In response, educator John Spencer released a video expressing his concerns about the potential implications of this ad, particularly the shift towards a more digital and less human world. Spencer’s response raises important questions about the balance between digital progress and maintaining our human connection to the creative process. While acknowledging the benefits of technology, he highlights the risks of losing the tactile, messy, and unpredictable aspects of creativity.

As we move towards a more digital and AI infused world, it's crucial to consider the implications for creativity and human expression. How can we embrace the benefits of technology while preserving the human elements that make art and creation so special? As John Spencer suggests, striking the right balance is key to ensuring that our progress doesn't come at the cost of our humanity.