The AI Tipping Point

“I am of the opinion that AI can already do all of the jobs that we, as humans, do. It’s just a question about how we apply it and use it.” - Sebastian Siemiatkowski

Artificial intelligence is no longer an experimental tool—it's an active participant in reshaping industries. Recent conversations, research, and corporate strategies reveal an accelerating shift from AI as a productivity booster to AI as a full-fledged workforce replacement.

From Klarna’s CEO openly replacing employees with AI to OpenAI’s latest deep research capabilities, the message is clear: AI is not just coming for jobs—it’s already here. In this post, we explore how these technologies intersect and what their rapid advancement means for the global workforce. Klarna's use of AI in customer service, marketing, and legal operations has led to a workforce reduction from 4,500 to 3,500, demonstrating how AI is not just assisting but replacing knowledge workers. A chatbot now does the work of 700 human agents, resolving issues faster and saving $10 million annually on marketing. Even Siemiatkowski himself sent an AI-generated version of himself to deliver the company’s quarterly earnings.

Contrast this with the perspective of AI leaders and researchers, who often position AI as a complementary tool rather than a replacement. Jensen Huang of NVIDIA and others argue that AI will help humans be more efficient rather than render them obsolete. However, Klarna’s real-world implementation suggests otherwise—especially for knowledge workers.

This aligns with recent OpenAI research exploring how much of the global workforce AI could replace. While OpenAI’s CEO, Sam Altman, estimated AI could automate a single-digit percentage of jobs, deep AI research suggests the number may be as high as 18% of all work hours globally. Klarna’s example provides tangible proof that AI is already operating within this range.

Beyond automation, OpenAI’s Deep Research Agent highlights AI’s potential to outperform humans in complex fields like scientific analysis, legal review, and market research—tasks that traditionally required years of expertise. One test of its power involved tracing regulatory changes in agricultural standards from 1959 to 2023, a project that would take humans weeks but took AI minutes. Another test involved analyzing personalized medical data, where AI provided actionable health insights based on uploaded bloodwork.

Klarna’s approach validates this shift. The company isn’t replacing manual labor—it’s automating knowledge work. Employees in marketing, legal, and customer service have seen AI assume tasks that were once reserved for experienced professionals. If a customer service chatbot can replace 700 workers, and a deep research agent can automate financial analysis, where does that leave traditional desk jobs?

While some executives celebrate AI’s efficiency, workers are pushing back. Artists, writers, lawyers, and even unionized dockworkers are resisting AI’s intrusion into their industries. Siemiatkowski acknowledges this backlash. Klarna’s tweet about reducing the need for photographers using AI-generated images caused an uproar online. Similarly, last year’s SAG-AFTRA strike included demands for restrictions on AI usage in film and television. Employees in other industries are likely to follow suit as AI encroaches further into traditionally human-dominated professions.

Despite these concerns, Klarna has taken a unique approach: instead of outright layoffs, the company is allowing AI-driven savings to boost employee salaries. Employees are encouraged to optimize AI usage because it directly impacts their equity and cash compensation. This presents an interesting model—one where AI is not a job killer but an economic reshaper.

Klarna’s AI adoption highlights a corporate-driven approach, but AI futurists like Imad Mostaque argue that decentralizing AI could distribute its benefits more equitably, reducing the risk of monopolized intelligence. The Klarna case is an example of corporate-driven AI deployment, where AI efficiency primarily benefits a company’s bottom line. But Mostaque advocates for a more decentralized approach, where open-source AI could empower individuals rather than corporations. His concern is that if AI remains centralized within a handful of companies, those organizations will dictate who gets access to intelligence and automation tools. This could further exacerbate economic inequality and concentrate wealth among those who own the AI systems.

The real question isn’t whether AI will replace jobs—it already is. The question is how fast, how widespread, and how society adapts. Corporations like Klarna are pushing ahead with aggressive AI-driven workforce reductions, showing that AI is not just augmenting but replacing workers. Deep AI research demonstrates that even the most complex knowledge tasks can now be automated, raising concerns for lawyers, researchers, and consultants. Decentralized AI models could provide an alternative to corporate monopolization of intelligence, but right now, the largest gains are in corporate environments. Worker resistance will likely continue, as seen in Hollywood, labor unions, and professional creative fields.

The AI revolution is no longer theoretical—it’s happening in real-time. Whether companies follow Klarna’s path of aggressive AI adoption or take a more balanced approach remains to be seen. Either way, it seems that we are past the point of no return.

Richard Cawood

Richard is an award winning portrait photographer, creative media professional and educator currently based in Dubai, UAE.

http://www.2ndLightPhotography.com
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