The Wait is Almost Over…
Since its launch in March 2023, Adobe Firefly has rapidly evolved, bringing innovation to imaging, design, and vector creation. These Firefly models have quickly become integral to some of the most popular features across Adobe Creative Cloud and Adobe Express, such as Generative Fill in Photoshop, Generative Remove in Lightroom, Generative Shape Fill in Illustrator, and Text-to-Template in Express. The creative community has embraced these features, generating over 12 billion images and vectors. This rapid adoption highlights Firefly’s impact and the significance of generative AI in the world of digital creativity.
Recognizing that video is the currency of engagement today, Adobe just offered a sneak peek at the upcoming Firefly Video Model, that it seems will revolutionize professional workflows in industry-leading video tools like Premiere Pro. Adobe just announced that the Firefly Video Model will be available in beta later this year, promising to extend the power of generative AI into new realms of creative production.
Adobe has closely collaborated with the video editing community over the past several months to develop this new model, ensuring it meets the needs of today’s creators. Guided by valuable feedback and a commitment to creators’ rights, Adobe is building new workflows that leverage the Firefly Video Model to help editors ideate and explore their creative visions, seamlessly fill gaps in timelines, and enhance existing footage with fresh elements.
Like its predecessors, the Adobe Firefly Video Model is designed to be commercially safe and ethically sound. It is trained exclusively on content that Adobe has permission to use, never on Adobe users’ content, allowing editors to create with confidence. With Firefly, Adobe continues to set the standard for innovation in the creative industry, empowering users to push the boundaries of what’s possible in digital content creation.
